Posts Categorized: Uncategorized

Promotional Products Best Practices 2019

Before getting into specific strategies for deploying your promotional products, you should step back for a moment and ask yourself why you’re using promotional products in the first place. The answer isn’t necessarily intuitively obvious. Some companies use promotional products primarily to increase their sales while other companies use promotional products to collect information on… Read more »

Benefits of Promotional Products

Stand Out From The Crowd All businesses try to differentiate themselves from competitors. When doing this it can be a tricky thing to get a clear image across to customers. One way to help this is promotional products. Even if you choose a simple branded pen for your business, it can generate customer loyalty. Even… Read more »

Screen Printing Vs. Embroidery: What’s Right For Your Design?

T-shirts, tank tops, and jackets have remained consistently popular for all kinds of promotions. Businesses, non-profits, sports teams, and more have all benefitted from promoting their message through clothing. Promotional shirts are an exceptional advertising method because they are a long lasting item, and also because they are an item that customers can use frequently,… Read more »

Screen Printing Myths

So, you’ve been considering placing an order for some t-shirts but are a little hesitant about the screen printing process. We hear rumors every once in a while about screen printing, and are going to debunk a few of the most common myths. You can only order in bulk. Though it is true some screen printers have… Read more »

Printing T-shirts: Screen Printing vs. Heat Transfer

Screen Printing T-Shirts A screen printing press looks a bit like an octopus. It has multiple arms, each supporting a single screen. Although one name for the process is “silkscreen,” the screens are now usually nylon or metal. Each screen prints one color on the t-shirt, and each color station includes a flat, ironing-board-like support… Read more »

What Makes A Great Shirt?

We talked to a few individuals and asked “What makes a good shirt?” to find out what people really want in the perfect custom printed t-shirt. Here’s a summary of what we heard back: An abstract message. A creative way to express the message of the company without using a logo. Using logos are cool if they’re a part… Read more »

Camp Good Days

Excited to announce that we have launched a web store filled with CGD’s and Buffalo related Christmas designs available on short sleeve and long sleeve t-shirts, hoodies, etc… Each product we sell we will donate $5.00 directly to Camp Good Days. Click here to learn more –

Anatol Volt

So we are about 1 month into production with our new automatic screen-printing machine, the Anatol Volt.  It is awesome!  As strange as it sounds…it has improved the overall morale of all employees in the company.  It is quiet and clean.  The Volt is all electric, so no more loud air compressor, no more broken… Read more »

Exciting things are happening!

Exciting things are happening here at Identity Ink in the upcoming months. Not only are we introducing this great blog (filled with design/printing tips & tricks, highlights of our Buffalo community and event info), we will also be introducing a new wave of t-shirt designs and an easier online ordering system. There’s a few other surprises,… Read more »