Promotional Products Best Practices 2019

Before getting into specific strategies for deploying your promotional products, you should step back for a moment and ask yourself why you’re using promotional products in the first place. The answer isn’t necessarily intuitively obvious. Some companies use promotional products primarily to increase their sales while other companies use promotional products to collect information on existing customers in order to remarket to them.

The Quid Pro Quo

Quid pro quo technically means “something for something” in Latin. In the context of promotional products, a kind of quid pro quo means that you’re prepared to offer prospects and customers one of your promotional products for a bit of information about themselves. A lot of companies have found success bringing higher-end promotional products like headphones to trade shows and providing those products to customers in exchange for more information about themselves, their preferences, and their buying habits.

This kind of exchange is attractive to customers because they get a new toy and your company gets two things – more information on current customers and prospects and, second, the chance to keep advertising through the promotional product that you gave out every time that the customer uses it. You don’t go with a promotional product as pricey as a new pair of headphones. Promotional giveaways at trade shows can work for a variety of promotional products like t-shirts and tote bags. You could further incentivize customers to provide you with more information about themselves by entering their name into a contest with an even bigger prize guaranteed to the winner.

Choose Quality Over Quantity

There’s a time and place for quantity over quality. At the very beginning of your business, it may make sense to favor quantity over quality in order to stimulate brand awareness and get the word out. That said, there’s the risk of associating your brand with cheap products that break easily, which you clearly don’t want. The line of work that your company is in will also play a role in whether you favor quantity over quality. A clothing company that only makes bespoke pieces for four or five figures would be doing itself a grave disservice by handing out cheap plastic pens.

While there’s certainly a threshold of quality that you don’t want to dip below, you should also factor in the expected lifespan of the promotional product that you hand out to customers. As examples, pens last for about six months as they tend to get lost or break. Calendars, on the other hand, should last customers for the entire year since they aren’t suffering the wear-and-tear damage of riding around in purses and car cup holders like promotional pens.

You can, therefore, afford to spend a few more cents on calendars because they last longer. Still, you’ll want to balance the added quality and expense that you’re putting into your longer-lasting promotional products by factoring in the number of impressions that respective products will garner for your company. Pens might be cheaper, but they don’t have to be so cheap that they cast a negative light on your company. Think creatively here – a promotional product like a keychain will be used by customers longer than a pen, all things being equal, and won’t get lost as often because the customer has their keys attached to the end of it.

Consider Your Audience

This point has already been alluded to in the sense that certain high-end companies will do a disservice to themselves by putting out cheap promotional products. Conversely, a service company could greatly distinguish itself from the local competition by spending a few more cents per item on their promotional products. The fact remains, though, that a promotional product that’s not aligned with your customers is going to have a limited utility. Promotional products that don’t align with your customers’ values will get stowed away or thrown away outright.

If you know that your target audience is a bit more tech savvy, then you might want to hand out something that they’ll find especially useful. Flash drives and mouse pads can make a lot of sense here. Handing out promotional products that don’t align with your customers’ value and lifestyles shows that your company hasn’t done its research or, worse yet, that you really don’t care. The bottom line is that your marketing dollar goes much further when you hand out useful promotional items since those will be used more and, therefore, generate thousands more impressions for your brand: a win-win.

~Brittany Waddell is a contributing writer and media specialist for Coastal Business Supplies. She often produces content for a variety of promotional blogs.

Benefits of Promotional Products

Stand Out From The Crowd

All businesses try to differentiate themselves from competitors. When doing this it can be a tricky thing to get a clear image across to customers. One way to help this is promotional products. Even if you choose a simple branded pen for your business, it can generate customer loyalty. Even if competitors are using promotional products themselves, it is still very easy to choose something different or better for your customers. At Identity Ink we can provide wireless bluetooth speakers, portable chargers, security cameras, fidget spinners, bottle openers and so much more all with your logo on it! Unlike e-mail marketing, direct mail marketing, and flyer marketing you can really use your creativity with promotional products and help your brand stand out.

Brand Recognition

Most promotional products are items that are used in a customer’s everyday life. As a result, promotional items will end up being a household item for a long time in most cases. These household items will be seen day in and day out, over time the consumer will instinctively become more aware of your brand and your brand’s personality. Customers perceive promotional items as a gift, this can instill a sense of reciprocality and encourage them to want to more business in return.

Generate Leads

Promotional items can be much more than just a marketing tool. They can also help increase leads and generate sales as well. You can increase the ROI of these items in a few ways:

  • Create digital rewards that get customers to landing pages and captures information
  • Use the items as a referral incentive for existing customers
  • Build promotional products into a sales pitch or a meeting

Create. Relate. Identify.

Promotional products belong to a 15 billion dollar industry with many big name companies leading the way. There is no question promotional products are helpful when done the right way. If you want to feel the benefits of promotional product marketing let us help you at Identity Ink!

Is the NFL Taking The Bills Out of Buffalo?

This isn’t the first time Buffalo has had rumors of the Bills moving. Is it all nonsense like the time rumors flew about the Bills moving to Toronto? Or is it more serious in this case? Many people on social media are saying it’s a done deal and the Bills are leaving in the next few years. This rumor may be a bit more serious than the Toronto one a few years ago, but it’s not too much of a threat yet.

Roger Goodell, a Western New York native, sent a scare through his old stomping grounds. Goodell believes the Bills are in need of new stadium. Automatically people began to think our team was leaving. Goodell also said he would like for the Bills to be “stable” and “successful” here in Buffalo while he was at Jim Kelly’s recent golf outing.

The Bills play in the fifth oldest stadium in the league. Yet, our passionate fans record an attendance percentage of stadium filled at about 90.4 on average. This puts us up there with some of the NFL’s legacy franchises like the Steelers and Giants. The age of the stadium is only an issue to Goodell, to the fans our stadium has character. The stadium’s lease agreement with Erie County is locked in until 2023 so no need to sweat right away about this matter.

Overall, the chance of the Bills moving out of Buffalo is very unlikely. But, the stadium we know as New Era, Ralph Wilson, or whatever else you’d like to call it, may very well get torn down in the future. Jim Kelly seems to think across the street is the perfect spot for a new stadium. Some people think a new stadium in down town would also be great. Regardless, you can sleep well at night knowing there is only a sliver of a chance that the Bills will leave Buffalo.

Screen Printing Vs. Embroidery: What’s Right For Your Design?

T-shirts, tank tops, and jackets have remained consistently popular for all kinds of promotions. Businesses, non-profits, sports teams, and more have all benefitted from promoting their message through clothing. Promotional shirts are an exceptional advertising method because they are a long lasting item, and also because they are an item that customers can use frequently, and for many years. This will keep your message effectively out in the world for a long time, which is a great way to get everyday exposure. But before you begin a promotional campaign using garments, there are a few things to consider.


If you’re ready to order promotional clothing for your brand, you’ll already have a logo in mind. The best practice is to use a company logo, but most companies that market promotional clothing will be able to help you create a design if you don’t have one. Once you’re ready to order, you will have the option to have your design screen printed on the garment or embroidered. Choosing which method to use is a decision that you should consider carefully as it can greatly affect the final appearance of your products.

Screen Printing This method of putting a design onto a shirt or other clothing is done using ink. The design you chose to put on the item is broken down into colors, and a type of stencil is made for each color. These stencils are created with mesh screens. Ink is squeezed through the mesh onto the garment material in the shape of the stencil. Once the designs from all the stencils have been added, your mutli-colored design will be completed.

Embroidery Unlike screen printing, a design that is embroidered onto a shirt is produced by using thread. Most companies that offer embroidery use machines to stitch the designs. This means that your desired design will need to be created in a digital format in order to use it. The ease of this process depends on your design. For example, if your design includes small text using a script font, it may not transfer very clearly. The appearance may change due to the limits of thread.


Another aspect to consider when deciding between screen printed garments and embroidered ones is the type of clothing that you want. Screen printing is generally considered the best method to use on cotton clothing, such as T-shirts and hoodies. This is for several reasons. For one, screen printed designs are often softer and less bulky than embroidered ones. Because of this, larger designs can be used on these softer garments without causing discomfort. In contrast, embroidery is usually the preferred method to use on polo and business shirts. These products often only need a small logo on them, so an embroidered design won’t be uncomfortable. In addition, embroidery is often considered the more stylish and professional option.


When deciding what sort of promotional clothing to order, another factor is cost. The cost of your order can vary depending on your design. For embroidered items, some companies will calculate costs based on how many stitches the design requires. Others will have a flat rate for different design sizes. For screen printing, the price is usually determined by how many colors are in the design. The price can also be affected by how many places need to be printed on the garment, such as front and back. With both screen printed and embroidered garments, it’s usually cheaper per item if you order a large amount. Because of this you’ll want to know approximately how many items you will need in order to get the most accurate estimate for your order.

The Buffalo Bills Playoff Drought is Over!

For Buffalonians and Bills fans everywhere, 2018 started off on the right note when, with a little help from the Cincinnati Bengals, the Buffalo Bills clinched a playoff spot for the first time in 17 seasons.

Living in a city like Buffalo and being a die-hard Bills fan my entire life, I knew just how huge this would potentially be for the city and its fans. As soon as I overcame the silent shock and elation that the playoff drought is finally over, we immediately made our “I Survived the Drought” shirt(s) live and available for Bills fans everywhere to commemorate this momentous occasion.

At the beginning of the NFL season, the so-called “experts” predicted the Bills would finish the season with only 4 wins under first-year Head Coach Sean McDermott. To an extent, we were never even supposed to be close to the playoffs, so finally ending the drought when nobody wanted/expected us to made it that much better. However, the result was not what we wanted as the Bills lost to the Jaguars by a final score of 10-3.

When I mentioned that I knew this would be a big deal to Bills fans everywhere, I’m not sure I/we were ready for exactly how big it actually was. Within the first 24 hours of being online, the orders continued rolling in by the minute. Not just from Buffalo or other cities in New York, but from all over the United States. California, Nevada, Texas, Kentucky, and even a handful up in Canada. We even had a feature story on the evening news!

Even though our first playoff game in 18 years (one day shy of 18 years, to be exact) was underwhelming and disappointing, we no longer have the playoff drought hanging over our heads. That, in itself, is most definitely something to be proud of. This shirt is definitely one that Bills fans will be able to wear proudly for years to come because they know that they’ve officially survived the lowest 17 years in Buffalo Bills franchise history.

Here’s to a happy, successful new year.


– GW

Screen Printing Myths

So, you’ve been considering placing an order for some t-shirts but are a little hesitant about the screen printing process. We hear rumors every once in a while about screen printing, and are going to debunk a few of the most common myths.

You can only order in bulk. Though it is true some screen printers have minimums, it isn’t exactly as “bulk” as you might expect. For example, we ask for a 12-piece minimum, which we think is pretty reasonable. We know that you don’t always need 36 shirts, and we can cater to that.

They don’t offer samples. We would never want you to buy something without seeing it first. We can obtain samples of specific shirt styles and/or materials for you, to ensure that you’re getting exactly what you’re looking for.



You can only ever order t-shirts. Though it seems plausible for many online stores, this is simply not the case. We offer a variety of garments and products to screen print on, such as koozies, tote bags, and shorts to name a few.

Screen printing locally is too expensive. Being a local company means we know a thing or two about our customers, their budgets, and how to provide quality work. Our prices are competitive, and you will receive deeper customer relations than you would with online stores that outsource their services.

If you’re searching for the right place to fulfill your screen printing needs, Identity Ink & Custom Tee is the business for you. We are here to make the process as easy as possible for you, and to make sure you get your custom shirts printed effectively and efficiently. Give us a call today at (716)876-9798.

Printing T-shirts: Screen Printing vs. Heat Transfer

Screen Printing T-Shirts

A screen printing press looks a bit like an octopus. It has multiple arms, each supporting a single screen. Although one name for the process is “silkscreen,” the screens are now usually nylon or metal. Each screen prints one color on the t-shirt, and each color station includes a flat, ironing-board-like support for the shirt. You place the t-shirt around (as opposed to just on top of) this support as though you were “dressing” the support panel. This places only one layer of fabric on top of the support and therefore keeps the fabric absolutely flat once the screen has been lowered.

Once the screen is on top of the fabric, you can pour the thick ink mixture onto the screen and draw the rubber squeegee across the mesh, forcing the ink through the open areas of the screen (but not through the areas masked off by the design). Once this step is complete, the ink must dry. (Usually the solvent is flash dried with intense heat, although UV inks are now often used in screen printing, and these dry instantly upon exposure to ultraviolet light.)

To step back a bit in the screen printing process, the masks used to block out certain areas of the design while allowing ink to pass through other areas are prepared in the following way.

  1. You create the design on a computer using a raster art (bit-mapped) or vector art (line art) program, such as Photoshop or Illustrator. Alternatively, you can scan an image and save it in Photoshop. For this process, you need a positive (rather than negative) image.
  2. A light sensitive emulsion is slathered across the bottom of a screen stretched over a wood or metal frame.
  3. The art (laser printed in black toner on clear acetate) is placed on the glass of a Lightbox. The stretched screen with the light-sensitive emulsion is placed over the art
  4. The intense light within the light box exposes the emulsion on the screen.
  5. The screen is then hosed down with water. The water washes away the liquid from the area that had been blocked by the artwork. The non-image areas of emulsion, which had been hardened through exposure to the light, do not wash wash away.
  6. Then the t-shirt can be printed, as noted above (one color per screen, consecutively, with each color in register with the others).

Benefits of Screen Printing T-Shirts

Screen printing ink is thick and saturated. You can print brilliant colors on fabric, and the t-shirts will withstand many washing cycles without the printed art showing any wear and tear.

T-Shirt Heat Transfers

Both laser printing and inkjet printing can be used to create artwork that can be fused to a t-shirt. Special transfer paper (designed for either inkjet printing or laser printing) is used in the process. The operator prints the graphics and type backwards (in a mirror image) so it will be “right-reading” once transferred to the t-shirt. Using heat and pressure (a hot iron against a t-shirt placed on a rigid surface) the operator can transfer the image from the carrier sheet to the fabric of the shirt.

Screen Printing vs. Heat Transfers

It has always been my experience that custom screen printing allows for thicker ink deposits with brighter colors, as well as more durable designs. That said, screen printing is not cost-effective for short print runs since preparation for a screen printing run takes a lot of time.

In addition, many t-shirt printers can only apply one or two colors to a t-shirt with custom screen printing. However, the more skilled screen printers can actually print 4-color process work (including halftone images). It’s just more tricky to produce this level of detail on fabric using the thicker screen printing inks, so the image will not be as precise as a sample of 4-color offset lithography on paper. In addition, some screen printers have the skill to print on darker colored fabrics while others prefer to only print on white t-shirts.

Heat transfers (laser or inkjet) are cheaper than screen printing for shorter runs since they do not require set-up time. It’s also easier to transfer highly detailed artwork to the t-shirt, since the transfer actually sits up on the surface of the shirt rather than seeping into the fibers of the fabric.

However, heat transfers are not as durable as screen printed t-shirts, and the inks are not as brilliant as custom screen printing inks.

What Makes A Great Shirt?

We talked to a few individuals and asked “What makes a good shirt?” to find out what people really want in the perfect custom printed t-shirt. Here’s a summary of what we heard back:

An abstract message. A creative way to express the message of the company without using a logo. Using logos are cool if they’re a part of the overall design that include other elements, but they shouldn’t be the main focus. Simple designs resonate with me more, but a cool graphic is fun if it’s done well or by a really awesome designer.

How it fits and feels. A shirt that is light and has breathable fabric is the best. It’s nice if they are super soft but have good structure – the cut of it, the neck line and the sleeves are important. Long is good. Something that is fashion friendly and up with the trends, but not clingy and not too loose. Most blends are great because you don’t have to iron them!

It goes with everything. Neutral colors are my go to. Black, white, and grey are the best colors. They go with everything. Other colors are cool too especially if it’s for a good cause or representing my favorite sports team.  I don’t mind wearing bright colors for something like that.

Get rid of the tags. No tags, please! They are super itchy and irritating if they are constantly scratching the back of my neck. If a tag is super super soft, then that’s fine and I don’t notice it.

Buffalo Collage Tees (Available in store & online)

Screen-printing Defined

From beginning artwork stages to the final end product, screen-printing is complex progress. We understand that customers may not understand all the terms we use in our production. To better understand our lingo, here is a compiled list of definitions that will help give you basic knowledge of what we mean when we say “vectorized artwork”, as well as, how reclaiming and burning screens makes your apparel come to life.

Artwork: Common term for an image or text that will be used for printing.

Automatic Press: A screen printing press in which the printing and the operation of the machine is accomplished through the use of electric servos and hydraulics. An automatic screen printing press has a much higher production rate than a manual press and will typically produce a higher quality print result.

Blockout: An emulsion like chemical that is used to cover pin holes and to block out any area of the screen that you do not want ink to pass through.

BMP – BMP (short for bitmap) is a graphic format used internally by the Microsoft® Windows®graphics subsystem and used commonly as a simple graphics file format on that platform. BMP files are usually not compressed and are typically much larger than compressed image file formats such as JPEG or PNG. Despite some shortcomings, the simplicity of BMP and widespread use in Microsoft® Windows® and elsewhere (as well as the fact that this format is well-documented and free of patents) make it a very common format. As such, many image programs are likely able to read in BMP files.

Burn: To expose an emulsion coated screen to a light source to create a stencil.

Coating: The process of applying direct emulsion to a screen.

Conveyor Dryer:   A belt dryer used for curing inks.


Cure: The process of using heat to completely fuse plastisol ink. Technically incorrect term for “drying” ink.

Dark Garment–  Shirts darker in color such as black, royal, green, red, etc.

Darkroom: A room devoid of light used for the purpose of drying screens coated with emulsion or capillary film.

Degrease: The process of washing a screen with a cleaning solution to remove all traces of dirt and oils prior to coating with emulsion.

Dehaze: using a caustic cleaning agent to remove ghosted images from a screen.

Dehumidifier– Used to remove water vapor in the area. Making a dry environment for screen preparation.

Discharge inks – used to print lighter colors onto dark background fabrics, they work by removing the dye in the garment leaving a much softer texture. They can be tinted with color pigments but exact colors are difficult to control.

Dots per inch (DPI) is a measure of spatial printing or video dot density, in particular the number of individual dots that can be placed in a line within the span of 1 inch (2.54 cm).

Durometer: unit of measurement used to describe the “hardness” of rubber. In screen printing, durometer relates to the “hardness” of a squeegee blade.

Emulsion: Photosensitive chemical in either liquid, roll or sheet form that is applied to a screen and used for the purpose of making a stencil.

Enamel:  A high gloss multi-purpose ink designed for long term outdoor application.

Exposure: Exposing an emulsion coated screen to light to create a stencil. Also known as “burning” a screen.

Film: A light sensitive material, used to create a stencil, that when applied to a screen with water adheres to the mesh by capillary action.

Flash Cure: To partially cure a print by subjecting the print to a heat source for a short amount of time.

Flash Cure Unit: An infrared heating element that is typically attached to a rotary turntable, positioned above the platen and used for the purpose of bringing a print to a partially cured state so a second print stroke can be applied to achieve desired opacity. A flash cure unit can also be used to completely cure a print.

Four-Color Process: Also known as CMYK or Full Color Process. A printing technique utilizing four ink colors (Cyan, Yellow, Magenta and Black) to print the entire color spectrum.

Full Cure: A state in which the plastisol ink film has completely fused, typically when a temperature of 320 degrees has been reached.

Glitter/Shimmer – metallic flakes are suspended in the ink base to create this sparkle effect. Usually available in gold or silver but can be mixed to make most colors.

Gradient: The representation of halftones dots from 100% to 0%

Halftone: A color or grayscale image that has been converted into a series of large and small dots.

Halftone Dot Types: Shapes of halftone dots. An elliptical dot is the ideal dot shape for screen printing. Round, square and diamond shaped dots are also used.

Halftone Line Count: Number of lines per inch (LPI) also known as line or screen frequency. The lower the LPI, the larger the halftone dots will be. Common halftone line counts for garment screen printing is a range from 35 LPI to 65 LPI.

Hand: How a print feels when touched. A print is commonly described as having a soft hand or a rough hand.

Infrared: Specific energy wavelengths which produce heat. IR radiation is typically used to develop the heat in a heating element of a flash cure unit or electrical textile dryer.

Ink: Common term used to describe the printable substance that is used to make a print. In the textile printing business, the most widely used ink is plastisol.

JPEG– This term stands for Joint Photographic Experts Group. It is the name of the committee that developed the format. A JPEG is a compressed image file format. The JPEG format is best for compressing photographic images. If you see a large colorful image on the Web, it is most likely a JPEG file. However JPEGS are NOT VECTORIZED Artwork.

Light Garment: White or pastel colored garments

Line Art: Black and White artwork consisting of no halftones or color.

Manual Press: Press used for transfer ink to a substrate manually.

Mesh: Woven material that makes up the printable portion of the screen.

Mesh Count: The number of threads in one square inch of screen fabric, measured in both directions. The lower the number, the coarser the mesh and the larger the screen opening.

Micro-registration: a mechanical adjustment on the print head of a screen printing press used for precise movement and alignment when lining up or adjusting a print job.

Off-contact: A method of screen printing of having a slight gap between the screen and the substrate for improved printability.

Opacity: An ink’s ability to cover the underlying color of the substrate.

Overexposed: Exposing a screen for too long of a period of time resulting in a screen that will be difficult or impossible wash out.

Platen Adhesive: Adhesive in either spray or liquid form that is used to hold down garment on shirt board when printing.

Platen Mask: A paper based tape that is applied to a shirt board (platen) for protection.

Pantone : A set of standard colors for printing, each of which is  specified by a single number.

Pinholes: Unwanted tiny specs that appear in the stencil after exposure.

Plastisol: A screen printing ink primarily for textile printing composed of the following components: PVC (polyvinyl chloride), color pigments, and plasticizers.

PMS : Pantone Matching System a system for mixing various inks to achieve the specified color as determined by Pantone.

Positive: Also known as film or film positive.  Any media used to completely block out UV light in the design area during the exposure process.

Pre-Press: All processes performed prior to actual printing.

Print-Flash-Print (PFP): Screen printing technique used to achieve an opaque print result by printing, flash curing the print and then applying another print stroke.

Print Side: The side of the screen that touches the substrate being printed on.

Proof: A computer generated mock-up to represent how the design will be printed with detailed specs.

Puff Ink: A special effect type of plastisol ink that “raises up” or expands dimensionally during the curing process.

Reclaim: To remove old emulsion from a screen so the screen can be reused.

Registration: The process of lining up the screen image to the original art and/or separations on a printing press and/or exposure unit.

Registration Mark: “Crosshair” target marks used for aligning a screen image to the source art.

Retensionable Frames: Special frames that allow the mesh to be applied over the screen without the use of adhesives or stretching equipment. The mesh is drawn tightly over the frame using either a roller or telescopic tightening system.

Safelight: A light that should be used when working with photosensitive materials like emulsion or capillary films to prevent accidental exposure to ultraviolet light. A yellow “bug light” works well for this purpose.

Scoop Coater: A metal trough used to dispense emulsion for the purpose of coating screens.

Screen: A wooden or metal frame with mesh tightly attached to it.

Solvent: A liquid that dissolves a solid.

Squeegee: Wooden or metal handled tool with a rubber blade used to drive ink through a stencil by pulling the squeegee across the screen.

Squeegee Side: The side of the screen the ink is applied to.

Spot Color:  Color reproduced by an opaque, premixed, standard ink chosen from a color system such as the Pantone Matching System

Stencil: The portion of an exposed screen containing the image to be printed.

Step Wedge Test – Exposure test to determine proper exposure time with a series of stepped exposures on one screen.

Substrate: Term for the item that is being printed.

Tension: The “tightness” of the screen mesh, measured in newtons.

Underlay: A thin coating of ink printed first and cured to act as a base for which all other colors are to be printed on. Underbasing is usually required when printing multi-color designs on colored shirts.

Underexposed: Insufficient screen exposure time, resulting in a soft stencil that can break down prematurely during the print run.

Vector Art- Images that use points, lines, curves and shapes based on mathematical expressions. These images are usually created in programs such as Illustrator, CorelDraw, or Photoshop to name a few. Vectorized files are often given in .ai, .psd, .eps., .pdf. These are the BEST possible files to give our art department.

Viscosity: Commonly perceived as the “thickness” or “thinness” of an ink.

Water Based Ink: Non plastisol inks that can be air dried.

Washout Booth :  Booth used for washing out stencils and reclaiming screens.

(For more definitions visit our sources used in the creation of this post: http://www.ryonetblog.com/screen-printer-terms/)

Carly’s Club Charity Sale for February & March


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We’re very excited at Identity Ink to have partnered up with Carly’s Club this year from February to March! Carly’s Club is a not-for-profit organization that manages donations sent to Roswell Park Cancer Institute.

What does this mean? 

For every item purchased in our exclusive Carly’s Club Charity Sale web store, Identity Ink will be donating $5.00 directly towards Carly’s Club. We have a variety of items.. from St. Patricks Day and Valentine’s Day apparel to Buffalo themed merchandise. Our popular tailgate hoodies (with built in koozies) are a part of this fundraiser as well.

You can show your support through our Carly’s Club-specific designs or showing hometown pride with our Buffalo-themed apparel.

Here’s a few items you can purchase during this fundraiser (and many more where that come from):

CC_Red Youth Hoodie-01Home_Ladies_ZipBuffaloClover_SSBuffalo_IMAGE_INUSE


What is Carly’s Club?

Carly’s Club is a Roswell Park Alliance Foundation not-for-profit organization that manages all donations made to Roswell Park Cancer Institute. They describe their mission as “Carly’s Club for Kids & Cancer Research in WNY exists to offer support programs to make life more manageable for children diagnosed with cancer and their families, and to raise funds for pediatric cancer research seeking cures at Roswell Park Cancer Institute.”

They are a wonderful organization that uses their donations towards family counseling, therapeutic play programs, in-room/clinic visitation, educational advocacy, family-centered events, caregiver support programs, stocked pediatric in-patient kitchen and patient “comfort bags”.

You may read more about Carly’s Club mission and what they do here & learn more about Roswell Park Cancer Institute here

Support a great cause today! Our fundraiser will be going on from now until April 1st. If you have any questions, feel free to contact us today at [email protected]

What kind of art files to submit for screen printing?

Art file blog post image1-01

We sometimes receive questions from customers who are unsure about which file formats to send to our designers regarding screen printed work.

To hopefully clear up some confusion, here’s a rundown of what we would prefer and not prefer when it comes to art file submissions.


To ensure the highest quality of print, we prefer vector files. Vector artwork allows us to resize your design without it losing quality. We also need your artwork to be high resolution (300 DPI).

Vector Formats:

– .ai (Illustrator) file

– .eps file

If you cannot send us vector artwork, .psd (photoshop files) and .pdf are second best. But please remember to submit high resolution (300 DPI) art and to have artwork created at the size you would like printed.

Please avoid sending us .jpg, .png, sketches, photographs or anything low-resolution. If you must, please have artwork created at the size you would like printed.

We have two designers on staff who would be more than happy to create unique designs for you or help with your existing artwork. Please inquire about art development fees.


We try our best to match the colors you want. Colors vary slightly from computer monitor to computer monitor. If you want the most accurate results, you may come into our store and pick a color from our Pantone swatches.

Again, if you ever have questions when submitting artwork, our two designers on staff would love to assist you. We also do custom graphics for small businesses, company apparel, athletic apparel, events and more! Check out our team store page and shop page to get an idea of what we offer.

New Apparel!

After a successful and fun weekend debuting our designs at Buffalo On Tap, our design team is currently hard at work updating our online shop with fresh new designs. We are particularly excited to have these designs available on J America Tailgate Hoodies. Not only are these high quality hoodies lined with 9oz fleece, but they even feature a built in koozie pocket to store your beverage and an attached bottle opener for quick easy convenience. To view all our apparel, click the shop tab at the top of the page or click here to be redirected to the shop page. Be sure to check back frequently for new apparel, as well as, like and follow us on Facebook, Twitter, and Instagram to keep updated.